Nintendo Magic:

In light of the epoch-making successes of the Wii and DS gaming systems, it’s easy to forget that only a decade ago, Nintendo—its name once synonymous with home consoles—looked like a has-been. Competing against electronics giant Sony and now software behemoth Microsoft would surely finish off a relatively puny company that prided itself on its toy-making history. Yet against all odds it was the humbler firm founded in the nineteenth century as a manufacturer of playing cards that took the lead in the latest console wars, transforming the very terrain of electronic gaming in the process. The business book for those who’d like to know how is finally here.

Despite the never-ending deluge of primers on Nintendo games, there are surprisingly few in-depth books on Nintendo the enterprise, even in its native Japan. Still headquartered in ageless Kyoto rather than bustling Tokyo, Nintendo maintains a corporate culture that discourages executives from speaking to media outside of press conferences and trade shows; unlike its peer Toyota, the NES’s originator has never felt obliged to impart its ways to rivals domestic and foreign. When leading economic weekly Nikkei Business was granted extended interviews with the company’s movers and shakers, the rare inside look resulted in a groundbreaking series of articles and, later, this indispensable volume, now translated from the Japanese and updated with a new final chapter exclusive to the U.S. edition.